PR anlay\u0131\u015f<\/p>\n
Bu g\u00fcn PR-\u0131n 500-\u0259 q\u0259d\u0259r t\u0259rifi vard\u0131r. Onlardan daha \u00fcmumil\u0259\u015fdirilmi\u015f olan\u0131 a\u015fa\u011f\u0131dak\u0131d\u0131r: «Pablik riley\u015fin» — t\u0259\u015fkilat v\u0259 ictimaiyy\u0259t aras\u0131nda qar\u015f\u0131l\u0131ql\u0131 faydal\u0131, ah\u0259ngdar m\u00fcnasib\u0259tl\u0259rin qurulmas\u0131na y\u00f6n\u0259ldilmi\u015f idar\u0259etm\u0259 f\u0259aliyy\u0259tidir ki, h\u0259min t\u0259\u015fkilat\u0131n u\u011furlu f\u0259aliyy\u0259ti m\u0259hz ondan as\u0131l\u0131d\u0131r.<\/p>\n
<\/p>\n
Daha lakonik PR \u2013 h\u0259r hans\u0131 mal, insan, \u015firk\u0259t, hadis\u0259 haqq\u0131nda ictimai r\u0259yin formala\u015fmas\u0131d\u0131r. T\u0259rifin daha bir variant\u0131 m\u00f6vcuddur ki, piar\u0131n yaln\u0131z bir t\u0259r\u0259fini m\u00fc\u0259yy\u0259n edir: PR \u2013 \u015firk\u0259tin m\u0259nf\u0259\u0259t \u0259ld\u0259 etm\u0259si \u00fc\u00e7\u00fcn deyil, yaln\u0131z al\u0131c\u0131n\u0131n maraqlar\u0131na uy\u011fun mallar buraxmas\u0131 v\u0259 satmas\u0131 haqq\u0131nda t\u0259s\u0259vv\u00fcr yaratmaq yolu il\u0259 ictimaiyy\u0259tin \u015firk\u0259t\u0259 yax\u015f\u0131 m\u00fcnasib\u0259tini formala\u015fd\u0131rmaq bacar\u0131\u011f\u0131d\u0131r.<\/p>\n
\u00c7ox vaxt «\u0130ctimaiyy\u0259tl\u0259 \u0259laq\u0259l\u0259r»i PR-m\u00fct\u0259x\u0259ssisl\u0259rin i\u015finin gedi\u015find\u0259 istifad\u0259 olunan m\u0259lum texnika v\u0259 \u00fcsullardan ir\u0259li g\u0259l\u0259r\u0259k m\u00fc\u0259yy\u0259n edirl\u0259r. Bu zaman «kadr arxas\u0131nda» qalan odur ki, ictimaiyy\u0259tl\u0259 \u0259laq\u0259l\u0259r b\u00fct\u00f6v bir prosesdir v\u0259 \u00e7oxlu inc\u0259 v\u0259 son d\u0259r\u0259c\u0259 m\u00fch\u00fcm c\u0259h\u0259tl\u0259rd\u0259n yaran\u0131r. Bura t\u0259dqiqat v\u0259 analitik i\u015f, siyas\u0259tin formala\u015fmas\u0131, proqram\u0131n t\u0259rtibi, \u00e7oxsayl\u0131 auditoriya il\u0259 kommunikasiya v\u0259 \u0259ks \u0259laq\u0259nin saxlanmas\u0131 v\u0259 s. daxildir. Son ill\u0259r «ictimaiyy\u0259tl\u0259 \u0259laq\u0259» \u00fcmumi termini il\u0259 adland\u0131rd\u0131\u011f\u0131m\u0131z ifad\u0259nin \u00e7oxlu t\u0259rifi t\u0259qdim edilmi\u015fdir.<\/p>\n
M\u00fcasir t\u0259cr\u00fcb\u0259y\u0259 daha adekvat v\u0259 yararl\u0131 olan professorlar Lourens V.Longi v\u0259 Vinsent Hazelton t\u0259r\u0259find\u0259n t\u0259qdim olunan t\u0259rifdir. Onlar ictimaiyy\u0259tl\u0259 \u0259laq\u0259l\u0259ri «idar\u0259etm\u0259nin kommunikativ funksiyas\u0131» kimi t\u0259svir edirl\u0259r ki, bunun vasit\u0259sil\u0259 «t\u0259\u015fkilatlar \u0259traf m\u00fchit\u0259 uy\u011funla\u015f\u0131r, onu t\u0259\u015fkilati m\u0259qs\u0259dl\u0259rin\u0259 nail olmaq \u00fc\u00e7\u00fcn d\u0259yi\u015firl\u0259r (v\u0259 ya saxlay\u0131rlar)». Bu yana\u015fma ictimaiyy\u0259tl\u0259 \u0259laq\u0259 problemin\u0259 \u0259n yeni n\u0259z\u0259ri bax\u0131\u015fd\u0131r ki, bundan ir\u0259li g\u0259l\u0259r\u0259k, onlar sad\u0259c\u0259 m\u0259sl\u0259k kimi deyil, daha b\u00f6y\u00fck mahiyy\u0259t kimi ba\u015fa d\u00fc\u015f\u00fcl\u00fcr.(Vikipediya. A\u00e7\u0131q ensiklopediya)<\/p>\n","protected":false},"excerpt":{"rendered":"
PR anlay\u0131\u015f Bu g\u00fcn PR-\u0131n 500-\u0259 q\u0259d\u0259r t\u0259rifi vard\u0131r. Onlardan daha \u00fcmumil\u0259\u015fdirilmi\u015f olan\u0131 a\u015fa\u011f\u0131dak\u0131d\u0131r: «Pablik riley\u015fin» — t\u0259\u015fkilat v\u0259 ictimaiyy\u0259t aras\u0131nda qar\u015f\u0131l\u0131ql\u0131 faydal\u0131, ah\u0259ngdar m\u00fcnasib\u0259tl\u0259rin qurulmas\u0131na y\u00f6n\u0259ldilmi\u015f idar\u0259etm\u0259 f\u0259aliyy\u0259tidir ki, h\u0259min t\u0259\u015fkilat\u0131n u\u011furlu f\u0259aliyy\u0259ti m\u0259hz ondan as\u0131l\u0131d\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":1164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"_links":{"self":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts\/1163"}],"collection":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1163"}],"version-history":[{"count":2,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1166,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts\/1163\/revisions\/1166"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/media\/1164"}],"wp:attachment":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}