{"id":1152,"date":"2013-11-25T18:51:43","date_gmt":"2013-11-25T18:51:43","guid":{"rendered":"http:\/\/greenpen.az\/?p=1152"},"modified":"2015-10-07T11:38:42","modified_gmt":"2015-10-07T11:38:42","slug":"greenpen-az-pr-m%c9%99kt%c9%99bi-piarin-novl%c9%99ri","status":"publish","type":"post","link":"http:\/\/greenpen.az\/?p=1152","title":{"rendered":"GreenPen.az &#8212; PR M\u0259kt\u0259bi: P\u0130ar\u0131n n\u00f6vl\u0259ri"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Piar\u0131n n\u00f6vl\u0259ri:<\/strong><\/p>\n<p>\u2022 Sosial piar \u2014 bu f\u0259aliyy\u0259t pozitiv, m\u00fcsb\u0259t modell\u0259rin formla\u015fd\u0131r\u0131r\u0131lmas\u0131na, d\u0259st\u0259yin\u0259 hesablanm\u0131\u015f t\u0259bli\u011fatd\u0131r. Piar\u0131n bu sferas\u0131na \u0259n-\u0259n\u0259vi olaraq xeyriyy\u0259\u00e7i t\u0259\u015fkilatlar, qeyri-kommersiya ictimai t\u0259\u015fkilatlar\u0131 v\u0259 xeyriyy\u0259\u00e7i layih\u0259l\u0259ri olan biznes-struktrular aiddir.<br \/>\n\u2022 A\u011f piar \u2014 bu s\u00f6z birl\u0259\u015fm\u0259si qara piara zidd olan anlay\u0131\u015f\u0131n n\u00fcmayi\u015fi \u00fc\u00e7\u00fcn, y\u0259ni \u00f6z ad\u0131ndan a\u00e7\u0131q reklamdan meydana g\u0259lmi\u015fdir.<br \/>\n\u2022 \u00d6z\u00fcn\u00fcpiar \u2014 \u00f6z-\u00f6z\u00fcn\u00fcn anonim t\u0259rifidir.<br \/>\n\u2022 Q\u0259hv\u0259yi piar \u2014 neofa\u015fist v\u0259 fa\u015fist t\u0259bli\u011fat\u0131 il\u0259 yax\u0131n bir \u015feydir.<br \/>\n\u2022 Ya\u015f\u0131l piar \u2014 sosial m\u0259sul piard\u0131r.<br \/>\n\u2022 Qara piar \u2014 r\u0259qib partiyan\u0131n, qrupun v\u0259 s. l\u0259k\u0259l\u0259nm\u0259si, m\u0259hv edilm\u0259si \u00fc\u00e7\u00fcn &#171;qara texnologiyalardan&#187; istifad\u0259 edilm\u0259si, onun ad\u0131ndan t\u0259hqiredici v\u0259 ya iqtisadi t\u0259hl\u00fck\u0259li b\u0259yanatlar\u0131n edilm\u0259si v\u0259 s. yay\u0131lmas\u0131d\u0131r. B\u0259z\u0259n n\u00fcfuzdan salan bir yaz\u0131n\u0131n d\u0259rci il\u0259 m\u0259hdudla\u015fmaq kifay\u0259t edir. Bu s\u00f6z birl\u0259\u015fm\u0259si &#171;qara t\u0259bli\u011fat&#187; ifad\u0259si il\u0259 eyni yaranm\u0131\u015fd\u0131r. Bel\u0259 g\u00fcman edilir ki, rus dilind\u0259 Viktor Pelevinin &#171;Generation P&#187; roman\u0131 \u00e7apdan \u00e7\u0131xd\u0131qdan sonra meydana g\u0259lmi\u015fdir.<br \/>\n\u2022 Sar\u0131 piar \u2014 diqq\u0259ti c\u0259lb etm\u0259k m\u0259qs\u0259dil\u0259 h\u0259min d\u00f6vl\u0259tin \u0259ks\u0259r \u0259halisi \u00fc\u00e7\u00fcn t\u0259hqiramiz elementl\u0259rd\u0259n istifad\u0259 (adlarda qada\u011fa qoyulmu\u015f s\u00f6zl\u0259r, t\u0259svirl\u0259rd\u0259 seksual m\u0259zmunun t\u0259tbiqi, erotikadan \u2013 pornoqrafiyaya, k\u00fctl\u0259vi h\u0259r\u0259k\u0259tl\u0259rd\u0259 \u2013 yalan\u00e7\u0131 homoseksualizm, irq\u00e7i, ksenofob b\u0259yanatlar\u0131n deyilm\u0259si v\u0259 s.).<br \/>\n\u2022 Boz piar \u2014 m\u0259nb\u0259yini gizli saxlayan reklam (m\u00fcsb\u0259t v\u0259 ya m\u0259nfi). &#171;Qara piar&#187;dan f\u0259rqli olaraq, \u00f6z m\u0259n\u015f\u0259yi haqq\u0131nda birba\u015fa yalan n\u0259z\u0259rd\u0259 tutmur.<br \/>\n\u2022 Viruslu piar \u2014 haz\u0131rk\u0131 formada &#171;viruslu&#187; anlay\u0131\u015f\u0131 avtonom xarakter da\u015f\u0131y\u0131r. \u0130nsanlar\u0131n \u00f6z aralar\u0131nda, dostlar\u0131 v\u0259 tan\u0131\u015flar\u0131 il\u0259 maraq dair\u0259sin\u0259 aid m\u00fcxt\u0259lif ideya, d\u00fc\u015f\u00fcnc\u0259, fikirl\u0259 b\u00f6l\u00fc\u015fm\u0259k m\u0259nas\u0131nda i\u015fl\u0259dilir.<\/p>\n<p>(Vikipediya. A\u00e7\u0131q ensiklopediya)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Piar\u0131n n\u00f6vl\u0259ri: \u2022 Sosial piar \u2014 bu f\u0259aliyy\u0259t pozitiv, m\u00fcsb\u0259t modell\u0259rin formla\u015fd\u0131r\u0131r\u0131lmas\u0131na, d\u0259st\u0259yin\u0259 hesablanm\u0131\u015f t\u0259bli\u011fatd\u0131r. Piar\u0131n bu sferas\u0131na \u0259n-\u0259n\u0259vi olaraq xeyriyy\u0259\u00e7i t\u0259\u015fkilatlar, qeyri-kommersiya ictimai t\u0259\u015fkilatlar\u0131 v\u0259 xeyriyy\u0259\u00e7i layih\u0259l\u0259ri olan biznes-struktrular aiddir. \u2022 A\u011f piar \u2014 bu s\u00f6z birl\u0259\u015fm\u0259si qara piara zidd olan anlay\u0131\u015f\u0131n n\u00fcmayi\u015fi \u00fc\u00e7\u00fcn, y\u0259ni \u00f6z ad\u0131ndan a\u00e7\u0131q reklamdan meydana g\u0259lmi\u015fdir. \u2022 \u00d6z\u00fcn\u00fcpiar \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"_links":{"self":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts\/1152"}],"collection":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1152"}],"version-history":[{"count":3,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts\/1152\/revisions"}],"predecessor-version":[{"id":1156,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/posts\/1152\/revisions\/1156"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=\/wp\/v2\/media\/1153"}],"wp:attachment":[{"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1152"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/greenpen.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}